Hire in-house or outsource your marketing?

A marketing employee or an outside provider? For most local businesses the maths is clearer than it looks. Here's the comparison.

Once marketing feels like too much to do yourself, the next question is whether to hire someone in-house or outsource it. For most local businesses the maths favours outsourcing, because one employee can't be expert at SEO, ads, design, and content all at once, but a good provider gives you a whole team's range for less than a single salary.

The true cost of an employee

A salary is only the start. Add tax, benefits, tools, training, holiday cover, and the time you spend managing them. One marketing hire costs far more than their wage and still can't cover every skill.

What outsourcing gives you

• A range of specialists instead of one generalist
• No payroll, holiday, or sick cover to manage
• Tools and subscriptions already included
• Scale up or down without hiring or firing

When in-house wins

When marketing is core to your business and big enough to keep one person fully busy and growing. For most local businesses, though, that day is a long way off, if it comes at all.

Get a team without the overhead

Outsourcing gives a small business the range of a department without the cost or hassle of building one. That's exactly what we are. Want to compare it to a hire for your numbers? Grab a free audit.