Local Services Ads: pay per lead, not per click

Local Services Ads sit above normal results and charge per lead, not click. Here's whether they're right for your trade.

Local Services Ads are a different beast from regular Google Ads. They sit right at the top with a 'Google Guaranteed' badge, and you pay per lead rather than per click. For the trades they're built for, plumbers, electricians, cleaners, locksmiths, they can be the most cost-effective ads available, because you only pay when someone actually contacts you.

How they differ from regular ads

Instead of paying for clicks that may go nowhere, you pay for an actual lead, a call or message from a real potential customer. They also show a trust badge that regular ads don't, which lifts response.

Who they work for

• Home and trade services Google supports in your area
• Businesses that can pass the verification checks
• Trades where a single job easily covers the lead cost
• Owners who can respond to leads quickly

The verification step

You'll need to pass background and licence checks to earn the badge. It's a hurdle, but it's also why the badge means something and why these ads convert well.

Respond fast or waste it

Pay-per-lead only pays off if you actually answer the leads quickly. We set up Local Services Ads and the fast-response process behind them. Want to know if your trade qualifies? Grab a free audit.