Questions to ask before hiring a marketing agency

The right questions before you sign reveal who's worth your money. Here's the list to bring to any agency call.

The fastest way to separate a good agency from a bad one is to ask the right questions before you sign. The good ones answer plainly and confidently. The bad ones get vague, defensive, or buried in jargon. Bring this short list to any sales call and the answers will tell you almost everything you need to know.

Ask about ownership and exit

• Will I own my website, accounts, and data?
• What happens to all of it if I leave?
• Is there a long contract or can I cancel monthly?
• What's your notice period?

Ask about the actual work

What exactly will you do each month, who does it, and how will I see it? Vague answers here mean vague work later. You want specifics and a named deliverable, not promises of 'visibility'.

Ask about results and reporting

How do you measure success, and how often do I get a clear report? Anyone serious ties their work to outcomes you care about, like calls and customers, not just rankings and impressions.

Ask for proof

Can you show real results for businesses like mine? Honest providers have examples and references. The answers to these questions sort the keepers from the rest. We answer every one of them straight. Want to put us to the test? Grab a free audit.