Finding the words your customers actually search

Local keywords are the exact phrases people type when they want what you sell nearby. Here's how to find them without paid tools.

Local keywords are the real phrases customers type: 'emergency plumber Graz', 'best haircut near me', 'wedding photographer Tyrol'. Get these onto your website and profile in plain language and you start matching the searches that bring ready-to-buy people. Guess wrong and you optimise for words nobody uses.

Think like the customer, not the industry

You might call it 'HVAC maintenance', they search 'heating repair'. Use the words your customers actually say, not the technical term on your invoice. The plain version usually wins.

Free ways to find them

• Google's autocomplete: start typing your service and town
• The 'People also ask' and 'related searches' boxes
• The actual questions customers ask you on the phone
• What competitors put in their page titles

Where to put them

Page titles, headings, the first paragraph, and your Google profile description. Use them naturally in real sentences. Stuffing the same phrase ten times reads badly to humans and gets flagged by Google.

Match intent, not just words

Someone searching 'how much does X cost' wants a price, not a sales pitch. We map the keywords that bring customers and build pages that answer them. Want to know which phrases you're missing? Grab a free audit.