Facebook and Instagram ads for local business

Meta ads reach people before they're searching. Used right, they're cheap local awareness. Here's the local playbook.

Facebook and Instagram ads, run by Meta, work differently from Google. Google catches people searching for you. Meta puts you in front of people who weren't looking yet but fit your customer profile, in your exact area. For building local awareness and promoting offers, they're cheap and powerful, as long as you target tightly.

Search intent vs interrupt

Google ads answer a question someone's already asking. Meta ads interrupt a scroll with something worth stopping for. That makes Meta better for awareness, offers, and visual businesses than for catching urgent need.

The local targeting that matters

• Tight radius around your actual service area
• Age, interests, and life events that fit your customer
• People near your location right now, for footfall
• Lookalikes of your existing customers

Make the creative stop the scroll

On Meta, the image or video does the work. A real photo of your work or a short clip beats a polished generic ad. It has to earn a pause in under a second.

Cheap awareness, tightly aimed

Targeted well, Meta ads build local recognition for very little. Targeted badly, they reach everyone and convert no one. We aim them at your real customers in your real area. Want to know if they fit you? Grab a free audit.