Negative keywords: stop paying for the wrong clicks

Negative keywords block searches you don't want to pay for. They're the quickest way to cut wasted ad spend.

Negative keywords are the words you tell Google to never show your ad for, and they're the fastest cleanup for a leaky budget. If you sell premium roofing, you don't want to pay for clicks searching 'free roof repair' or 'roofing jobs'. A good negative list quietly saves a chunk of your spend every month.

What they do

They stop your ad appearing for searches that include certain words. That keeps your budget on people who might actually buy and off the ones who never will.

Common money-savers to block

• 'Free', 'cheap', and 'DIY' if you're not the budget option
• 'Jobs', 'career', 'salary' from people seeking work, not service
• 'How to', if you sell the service, not a tutorial
• Other towns or areas you don't serve

Build the list from real data

Google shows you the actual searches that triggered your ads. Review them regularly and add the irrelevant ones as negatives. The list grows sharper over time and so do your results.

A small task with a big payoff

Most wasted ad spend hides in searches you never meant to bid on. We build and maintain negative lists so your budget only chases real customers. Want to see what you're wasting on? Grab a free audit.