Retargeting: win back the people who almost called

Most visitors leave without contacting you. Retargeting gently reminds them to come back. Here's how it works locally.

Most people who visit your website leave without calling, even ones who were genuinely interested. Retargeting shows your ad to those visitors again as they browse elsewhere, a gentle nudge back at the moment they're ready. For a local business, it's a cheap way to recover customers you'd otherwise lose for good.

Why almost-customers slip away

People get distracted, compare options, or just aren't ready that minute. They meant to come back and forgot. Retargeting is the reminder that brings them back instead of letting them drift to a competitor.

Where your ad shows up again

• Other websites they browse afterwards
• Social feeds like Facebook and Instagram
• YouTube before videos
• Across their devices as they move around

Keep it tasteful, not creepy

Cap how often your ad shows so you stay a friendly reminder, not a stalker. A light touch wins customers back. An aggressive one annoys them away.

Cheap customers you nearly had

Retargeting reaches people who already know you, so it's usually your cheapest paid customer. We set it up to recover the near-misses without crossing the creepy line. Want it added to your setup? Grab a free audit.